For more than 20 years, Ella Blū has been curating a high quality selection of clothing, jewelry, and accessories suited to women's
individual needs, so they can find the perfect look for any occasion!

With an established brand built from the ground up, we offer our franchisee's the guidance and expertise they need in order to run a successful Ella Blū boutique - turning your passion for style into the career of your dreams!

  • In the beginning, Ella Blū started off with owner Courtney Lyons wearing all the hats - from buying, to selling, to marketing, and everything else in between! Now, over 20 years later, Ella Blū employs a staff FULL of educated and stylish women with the same passion for high end style!

Where it began

Ella Blū Hickory

Ella Blū began in the heart of downtown Hickory, NC in October of 2003 - built on a passion for style, community, and creating a boutique experience unlike any other.

Where it grew

Ella Blū Davidson

In October of 2025, Ella Blū proudly expanded with its first franchise, located in Davidson, NC. This marked an exciting new chapter in our brand’s growth and community reach.

Where it continues

Ella Blū… YOU

From our roots in Hickory to our first franchise in Davidson, Ella Blū continues with YOU - the next visionary to bring our signature boutique experience to a new community. Join a brand built on style, support, and success.

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